Semrush Introduces Crazy Egg to its App Center
Website analytics platform Crazy Egg is now available to use in the Semrush App Center, providing marketers with in-depth visitor insights to help optimize their websites.
August 11, 2026
Semrush, a leading online visibility management SaaS platform, launches Toolkits—an AI‑powered, all‑in‑one platform that puts marketers in control of their stack, streamlines every workflow, and drives measurable results.
Marketers overwhelmed by unnecessary features and scattered across too many tools can regain clarity with seven purpose‑built toolkits—SEO, Content, AI, Social Media, Advertising, Local Marketing, and Traffic & Market Analytics. Redesigned for effortless navigation, customers pick and pay only for the toolkits they need, eliminating complexity and cost, and enabling faster, more focused execution.
“In a relentlessly changing market, adaptability wins,” said Andrew Warden, CMO at Semrush. “We created the platform to give marketers the precision to buy and pay only for the toolkits that drive results—tailor their stack to evolving needs, and eliminate anything that doesn’t deliver impact.”
This update brings together data, automation, and usability – giving marketers at every level the power to move faster, collaborate better, and execute smarter strategies, all from one centralized workspace.
Marketers overwhelmed by unnecessary features and scattered across too many tools can regain clarity with seven purpose‑built toolkits—SEO, Content, AI, Social Media, Advertising, Local Marketing, and Traffic & Market Analytics. Redesigned for effortless navigation, customers pick and pay only for the toolkits they need, eliminating complexity and cost, and enabling faster, more focused execution.
“In a relentlessly changing market, adaptability wins,” said Andrew Warden, CMO at Semrush. “We created the platform to give marketers the precision to buy and pay only for the toolkits that drive results—tailor their stack to evolving needs, and eliminate anything that doesn’t deliver impact.”
This update brings together data, automation, and usability – giving marketers at every level the power to move faster, collaborate better, and execute smarter strategies, all from one centralized workspace.
What’s New:
- AI, Built In: Move at a blistering pace – monitor brand visibility across AI Search, create and analyze AI-generated content, and optimize campaigns with real-time, intelligent insights.
- Tailored Toolkits: Choose from seven focused toolkits—SEO, Content, AI, Social Media, Advertising, Local Marketing, and Traffic & Market—to build a marketing stack that fits your needs.
- Smarter Navigation: A streamlined user interface brings your tools, data, and workflows together—organized by marketing objectives for faster execution.
- Collaboration Made Easy: Group related tools and assets with Folders, making it easier for teams to align, share insights, and stay on track across projects.
“We know marketers wear 20 hats a day — so we built Semrush to feel like a team, not just a tool,” added Warden. “With AI insights and customizable toolkits, everything works together to help you conquer complexity, tailor your stack, plan smarter, act faster, and achieve breakthrough results without breaking a sweat.”
While Semrush was born to help SEOs, today our customers span virtually every channel – from content and social media to local marketing and paid advertising. This evolution reflects our broader vision: a unified, AI‑powered solution that supports every discipline. Whether you’re optimizing a website, scaling content, running campaigns, or uncovering market insights, it delivers everything marketers need – in one place, with one purpose: to drive success.
Explore the new Semrush platform and discover the toolkit that fits your goals:
👉 https://sem.toolssandesh.store/lp/marketer-toolkit/en/
While Semrush was born to help SEOs, today our customers span virtually every channel – from content and social media to local marketing and paid advertising. This evolution reflects our broader vision: a unified, AI‑powered solution that supports every discipline. Whether you’re optimizing a website, scaling content, running campaigns, or uncovering market insights, it delivers everything marketers need – in one place, with one purpose: to drive success.
Explore the new Semrush platform and discover the toolkit that fits your goals:
👉 https://sem.toolssandesh.store/lp/marketer-toolkit/en/
