Claude watermarks its output: what content teams should know
Anthropic now marks content that Claude generates or edits. Here’s how the watermarks work, what they can‘t prove, and what content teams should do.
AI
AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.
234 ChatGPT prompts (and how to write your own)
Copy-ready 234 ChatGPT prompts for marketing, SEO, sales, and 10+ use cases, plus the PROMPT framework for writing your own.
Traffic Is Down—Now What? Marketing Success In the Age of AI
Google traffic is slowly declining. Learn how to future-proof your business in the AI era.
7 best AI visibility tracking tools for agencies by need
The best AI visibility tracking tools for agencies include Semrush, OtterlyAI, and Peec AI. Here’s why.
Digital PR for AI visibility: 5 tactics + how to measure
Having a site isn‘t enough to get AI to talk about you. Use these 5 digital PR tactics to grow AI visibility.
How to determine AI visibility ROI and revenue impact
Determine AI visibility ROI by linking mentions, citations, and AI referrals directly to leads and revenue.
How to find AI visibility gaps with Semrush
Find AI visibility gaps with Semrush. Spot prompts and sources where competitors get cited but you don‘t.
The 9 Best Generative Engine Optimization (GEO) Tools of 2026
Explore these handpicked GEO tools that help you monitor LLM mentions, analyze the competition, and boost your presence in AI search engines.
How to measure AI share of voice using Semrush
Learn how to measure your AI share of voice in AI search with Semrush, so you can start improving it.
Why Brand Positioning Is Now an AI Search Variable
AI doesn‘t just rank pages. It forms an understanding of your brand. Here‘s why brand positioning has become a critical factor in AI visibility.