Top Hospitality Websites in Serbia

Name: Top websites in Serbia (Hospitality)
Creator: Semrush
License: https://sem.toolssandesh.store/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Hospitality Websites in Serbia, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

3.9M

24.43%952.53K

75.57%2.95M

↑11.97%

↓2.44%

Direct

travelland.rs

381.22K

28.28%107.8K

71.72%273.42K

↑8.83%

↓3.59%

Direct

1atravel.rs

267.09K

13.91%37.16K

86.09%229.93K

↑148.09%

↓48.22%

Direct

airbnb.rs

241.44K

19.6%47.33K

80.4%194.11K

↑70.34%

↓37.67%

Direct

wayout.rs

167.6K

19.82%33.22K

80.18%134.37K

↑69.43%

↓58.21%

Direct

phobs.net

75.97K

39.05%29.66K

60.95%46.31K

↓12.6%

↑42.86%

Direct

agoda.com

75.02K

33.84%25.39K

66.16%49.64K

↑75.54%

↑150.65%

Direct

belgrade-beat.rs

58.9K

10.01%5.9K

89.99%53K

↑56.09%

↓34.37%

Direct

maestral.co.rs

44.67K

16.2%7.24K

83.8%37.44K

↓28.55%

↓52.29%

Search

atlantic.travel

44.32K

45.47%20.15K

54.53%24.17K

↓10.52%

↓20.12%

Direct

planetofhotels.com

42.81K

19.19%8.22K

80.81%34.59K

↓10.57%

↑8.56%

Direct

olympic.rs

41.51K

53.78%22.33K

46.22%19.19K

↓17.82%

↓30.54%

Search

trivago.com

31.74K

34.67%11.01K

65.33%20.73K

↑298.73%

↑87.65%

Direct

spothopperapp.com

30.12K

100%30.12K

-

↑113.7%

↑28.43%

Direct

gdenamore.com

28.73K

39.52%11.35K

60.48%17.38K

↓13.3%

↓31.58%

Direct

hostelworld.com

27.21K

8%2.18K

92%25.04K

↑687.41%

↓26.71%

Direct

bluepillow.co.uk

26.45K

4.61%1.22K

95.39%25.23K

↑685.71%

↑135,186.11%

Direct

kentaur.com

24.98K

-

100%24.98K

↓45.86%

↑75,326.31%

Direct

skylinewebcams.com

21.35K

39.11%8.35K

60.89%13K

↓15.62%

↓10.17%

Direct

trivago.gr

21.34K

100%21.34K

-

↑606.96%

↑12,201.4%

Referral

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Hospitality Websites in Serbia on July 2026

As of July 2026, booking.com leads Hospitality in Serbia with 3.9M monthly visits. Its audience skews mobile-first (24.43% desktop / 24.43% mobile), and traffic is up month over month 11.97% and down year over year -2.44%. travelland.rs holds second with 381.22K visits and a mobile-leaning mix (28.28% desktop / 71.72% mobile), while 1atravel.rs ranks third with 267.09K visits.

Across the leaders, kentaur.com is the most mobile-first (100% of visits), whereas spothopperapp.com is the most desktop-reliant (100%). Momentum favors portotravel.rs in the latest month (29,638.89%), while terme-krka.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 70 of the top 100 sites are direct-led, 22 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Hospitality Websites in Serbia