Top Insurance Websites in South Africa

Name: Top websites in South Africa (Insurance)
Creator: Semrush
License: https://sem.toolssandesh.store/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in South Africa, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

discovery.co.za

1.74M

23.79%414.83K

76.21%1.33M

↑0.23%

↓13.37%

Direct

oldmutual.co.za

1.41M

14.52%204.57K

85.48%1.2M

↑20.7%

↓20.9%

Direct

momentum.co.za

605.03K

16.22%98.16K

83.78%506.87K

↑5.47%

↓11.35%

Direct

sanlam.co.za

410.54K

33.06%135.74K

66.94%274.81K

↑13.96%

↓36.94%

Direct

sanlamonline.co.za

383.59K

16.76%64.31K

83.24%319.28K

↑13.03%

↓3.15%

Direct

avbob.co.za

331.22K

14.09%46.66K

85.91%284.56K

↑29.82%

↓17.11%

Direct

miway.co.za

257.33K

4.99%12.83K

95.01%244.5K

↑16.17%

↑0.73%

Direct

naked.insure

218.99K

7.6%16.65K

92.4%202.34K

↓1.09%

↓8.21%

Direct

outsurance.co.za

195.94K

22.03%43.18K

77.97%152.76K

↑38.6%

↓24.51%

Direct

availity.com

159.6K

100%159.6K

-

↑30.66%

↑5,621.12%

Direct

clientele.co.za

114.1K

3.37%3.84K

96.63%110.25K

↑3.44%

↑62.72%

Direct

moneyshop.co.za

113.5K

0.75%852

99.25%112.65K

↑22.14%

↑10.23%

Direct

liberty.co.za

107.98K

34.92%37.7K

65.08%70.27K

↓34.87%

↓10.62%

Direct

hippo.co.za

101.72K

23.69%24.1K

76.31%77.63K

↓21.72%

↓38.55%

Direct

pps.co.za

99.69K

31.18%31.08K

68.82%68.61K

↑158.56%

↑12.36%

Direct

santam.co.za

96.32K

47.75%45.99K

52.25%50.33K

↑3.34%

↓1.42%

Direct

dotsure.co.za

95.32K

12.39%11.81K

87.61%83.5K

↓45.54%

↑87.07%

Direct

avon.co.za

77.57K

49.91%38.71K

50.09%38.85K

↑107.09%

↓50.25%

Direct

uhcprovider.com

72.36K

100%72.36K

-

↑48.07%

↑3,963.44%

Direct

prime.co.za

72.19K

5.35%3.86K

94.65%68.33K

↑53.82%

↑9.1%

Direct

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Key Insights on Top Insurance Websites in South Africa on September 2026

As of September 2026, discovery.co.za leads Insurance in South Africa with 1.74M monthly visits. Its audience skews mobile-first (23.79% desktop / 23.79% mobile), and traffic is up month over month 0.23% and down year over year -13.37%. oldmutual.co.za holds second with 1.41M visits and a mobile-leaning mix (14.52% desktop / 85.48% mobile), while momentum.co.za ranks third with 605.03K visits.

Across the leaders, assupollife.co.za is the most mobile-first (100% of visits), whereas availity.com is the most desktop-reliant (100%). Momentum favors mhasa.co.za in the latest month (3,658.33%), while truckandfreight.co.za shows the steepest pullback.

Acquisition patterns also differ: discovery.co.za is driven primarily by search, discovery.co.za by direct, and discovery.co.za by referral; overall, 93 of the top 100 sites are direct-led, 2 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in South Africa