Top Travel & Tourism Websites in Switzerland

Name: Top websites in Switzerland (Travel & Tourism)
Creator: Semrush
License: https://sem.toolssandesh.store/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Switzerland, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

6.01M

52.22%3.14M

47.78%2.87M

↑34.02%

↑0.14%

Direct

sbb.ch

3.86M

47.14%1.82M

52.86%2.04M

↑9.86%

↓2.25%

Direct

wetter.com

2.73M

17.15%467.54K

82.85%2.26M

↑22.32%

↓28.76%

Direct

swisspass.ch

1.26M

19.75%248.34K

80.25%1.01M

↑13.54%

↓20.72%

Direct

skyscanner.ch

1.07M

58.74%629.13K

41.26%441.86K

↑8%

↓2.19%

Direct

airbnb.ch

1.06M

55.76%593.6K

44.24%470.96K

↑40.9%

↓21.82%

Direct

tripadvisor.ch

979.25K

40.04%392.1K

59.96%587.15K

↑36.1%

↓18.78%

Search

easyjet.com

947.5K

52.7%499.35K

47.3%448.15K

↑14.95%

↓10.52%

Direct

komoot.com

745.31K

58.55%436.37K

41.45%308.94K

↑43.05%

↑0.26%

Direct

schweizmobil.ch

591.58K

44.76%264.8K

55.24%326.78K

↑55.97%

↓4.51%

Direct

flightradar24.com

569.89K

55.01%313.48K

44.99%256.41K

↑41.87%

↑17.55%

Direct

letour.fr

547.69K

50.09%274.35K

49.91%273.34K

↑1,545.5%

↓20.53%

Search

myswitzerland.com

545.08K

36.03%196.39K

63.97%348.69K

↑21.55%

↓24.27%

Search

getyourguide.com

535.59K

45.64%244.45K

54.36%291.14K

↓4.72%

↑47.2%

Direct

tripadvisor.com

522.06K

49.94%260.72K

50.06%261.34K

↑25.91%

↓32.29%

Search

wetteronline.ch

519.58K

12.69%65.96K

87.31%453.62K

↑60.96%

↓7%

Search

airbnb.com

501.4K

63.71%319.44K

36.29%181.96K

↑65.36%

↓25.13%

Direct

miles-and-more.com

488.51K

64.11%313.21K

35.89%175.31K

↑16.24%

↑1.98%

Direct

lachainemeteo.ch

486.64K

26.08%126.91K

73.92%359.73K

↑26.82%

↑28.7%

Direct

wetteronline.de

482.87K

39.14%189K

60.86%293.87K

↓2.02%

↑29.95%

Direct

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Key Insights on Top Travel & Tourism Websites in Switzerland on July 2026

As of July 2026, booking.com leads Travel & Tourism in Switzerland with 6.01M monthly visits. Its audience skews desktop-first (52.22% desktop / 52.22% mobile), and traffic is up month over month 34.02% and up year over year 0.14%. sbb.ch holds second with 3.86M visits and a mobile-leaning mix (47.14% desktop / 52.86% mobile), while wetter.com ranks third with 2.73M visits.

Across the leaders, royalrangers.ch is the most mobile-first (99.92% of visits), whereas kayak.ch is the most desktop-reliant (73.61%). Momentum favors royalrangers.ch in the latest month (3,307.54%), while marriott.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 76 of the top 100 sites are direct-led, 23 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Switzerland