Top Travel & Tourism Websites in Hong Kong

Name: Top websites in Hong Kong (Travel & Tourism)
Creator: Semrush
License: https://sem.toolssandesh.store/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Hong Kong, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

trip.com

10.12M

47.37%4.79M

52.63%5.32M

↑3.67%

↑21.37%

Direct

klook.com

2.26M

43.24%977.91K

56.76%1.28M

↑15.57%

↑3.14%

Direct

agoda.com

1.74M

60.2%1.05M

39.8%691.77K

↑11.26%

↑3.94%

Direct

cathaypacific.com

1.4M

56.48%790.68K

43.52%609.15K

↓8.19%

↓11.01%

Direct

booking.com

1.25M

69.39%866.8K

30.61%382.4K

↑21.64%

↑0.65%

Direct

kkday.com

1.05M

38.09%400.98K

61.91%651.75K

↑11.48%

↓6.81%

Direct

wingontravel.com

714.32K

32.1%229.29K

67.9%485.03K

↑24.51%

↓10.12%

Direct

skyscanner.com.hk

704.44K

47.6%335.33K

52.4%369.11K

↑30.54%

↓2.94%

Direct

flightradar24.com

423.47K

36.66%155.26K

63.34%268.21K

↑5.9%

↑20.6%

Direct

americanexpress.com

354.08K

37.26%131.94K

62.74%222.14K

↑4%

↓0.85%

Direct

ctrip.com

294.79K

69.83%205.86K

30.17%88.93K

↑15.7%

↓17.97%

Direct

discoverhongkong.com

291.62K

32.46%94.66K

67.54%196.96K

↑48.21%

↓16.49%

Direct

tripadvisor.com.hk

277.09K

50.24%139.22K

49.76%137.87K

↑11.9%

↓43.21%

Search

airbnb.com.hk

274.25K

45.82%125.65K

54.18%148.6K

↓9.62%

↑13.11%

Direct

expedia.com.hk

266.31K

27.89%74.28K

72.11%192.03K

↑48.3%

↓40.41%

Direct

traveloka.com

257.07K

86.15%221.48K

13.85%35.59K

↑29.02%

↑145.86%

Referral

getyourguide.com

252.85K

46.62%117.88K

53.38%134.97K

↑49.68%

↑26.04%

Direct

oceanpark.com.hk

239.79K

23.5%56.36K

76.5%183.44K

↓19.54%

↓15.93%

Direct

gltjp.com

238.71K

38.27%91.35K

61.73%147.36K

↑3.75%

↓13.84%

Search

hongkongdisneyland.com

216.92K

29.12%63.17K

70.88%153.76K

↓18.03%

↓26.27%

Direct

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Key Insights on Top Travel & Tourism Websites in Hong Kong on July 2026

As of July 2026, trip.com leads Travel & Tourism in Hong Kong with 10.12M monthly visits. Its audience skews mobile-first (47.37% desktop / 47.37% mobile), and traffic is up month over month 3.67% and up year over year 21.37%. klook.com holds second with 2.26M visits and a mobile-leaning mix (43.24% desktop / 56.76% mobile), while agoda.com ranks third with 1.74M visits.

Across the leaders, flixbus.co.uk is the most mobile-first (95.6% of visits), whereas skylinewebcams.com is the most desktop-reliant (96.91%). Momentum favors flixbus.co.uk in the latest month (804.16%), while ihg.com.cn shows the steepest pullback.

Acquisition patterns also differ: trip.com is driven primarily by search, trip.com by direct, and trip.com by referral; overall, 75 of the top 100 sites are direct-led, 21 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Hong Kong