Top Travel & Tourism Websites in Panama

Name: Top websites in Panama (Travel & Tourism)
Creator: Semrush
License: https://sem.toolssandesh.store/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Panama, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

139.74K

84.67%118.32K

15.33%21.42K

↑50.29%

↓26.7%

Direct

trip.com

94.49K

98.81%93.36K

1.19%1.13K

↑537.98%

↑81.88%

Direct

airbnb.com.pa

65.85K

89.63%59.02K

10.37%6.83K

↑89.37%

↑1.6%

Direct

airbnb.com

48.2K

90.31%43.53K

9.69%4.67K

↑94.28%

↓11.1%

Direct

wingo.com

40.39K

85.41%34.5K

14.59%5.89K

↑35.81%

↓30.45%

Direct

expedia.com

38.71K

93.41%36.16K

6.59%2.55K

↑29.71%

↓15.14%

Direct

tripadvisor.es

37.37K

43.23%16.16K

56.77%21.22K

↑70.17%

↓19.43%

Direct

flightradar24.com

29.43K

98.83%29.08K

1.17%344

↑31.04%

↓0.5%

Direct

marriott.com

27.86K

93.52%26.05K

6.48%1.8K

↑117.98%

↑10.88%

Direct

avianca.com

26.74K

92.22%24.66K

7.78%2.08K

↓8.85%

↓24.5%

Direct

kayak.com

21.3K

92.83%19.77K

7.17%1.53K

↑2.37%

↓9.71%

Direct

skyscanner.com

18.11K

81.97%14.85K

18.03%3.27K

↑20.28%

↓0.32%

Direct

united.com

17.45K

98.48%17.19K

1.52%266

↓23.25%

↑2.86%

Direct

time.is

15.7K

88.31%13.86K

11.69%1.84K

↑388.82%

↓18.32%

Direct

flightaware.com

14.82K

78.82%11.69K

21.18%3.14K

↑23.03%

↓14.94%

Direct

iberia.com

13.66K

85.4%11.67K

14.6%2K

↑2.92%

↓30.47%

Direct

disneytravelagents.com

12.3K

100%12.3K

-

↓32.23%

↑637.24%

Direct

aireuropa.com

11.78K

73.32%8.64K

26.68%3.14K

↑13.98%

↑9.8%

Direct

decameron.com

11.39K

46.77%5.33K

53.23%6.07K

↑17.39%

↑15.06%

Direct

turkishairlines.com

11.37K

81.89%9.31K

18.11%2.06K

↓28.28%

↓3.02%

Direct

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Key Insights on Top Travel & Tourism Websites in Panama on July 2026

As of July 2026, booking.com leads Travel & Tourism in Panama with 139.74K monthly visits. Its audience skews desktop-first (84.67% desktop / 84.67% mobile), and traffic is up month over month 50.29% and down year over year -26.7%. trip.com holds second with 94.49K visits and a desktop-leaning mix (98.81% desktop / 1.19% mobile), while airbnb.com.pa ranks third with 65.85K visits.

Across the leaders, preferente.com is the most mobile-first (95.1% of visits), whereas disneytravelagents.com is the most desktop-reliant (100%). Momentum favors backroads.com in the latest month (11,116.13%), while atp.gob.pa shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 81 of the top 100 sites are direct-led, 11 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Panama