Top Travel & Tourism Websites in Estonia

Name: Top websites in Estonia (Travel & Tourism)
Creator: Semrush
License: https://sem.toolssandesh.store/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Estonia, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

621.39K

89.57%556.58K

10.43%64.81K

↑21.43%

↑11.48%

Direct

airbnb.com

110.73K

97.66%108.14K

2.34%2.59K

↑21.97%

↑11.6%

Direct

skyscanner.net

105.12K

81.99%86.18K

18.01%18.93K

↑12.88%

↑5.61%

Direct

tpilet.ee

101.04K

63.05%63.7K

36.95%37.34K

↓6.94%

↓19.79%

Direct

trip.ee

98.05K

52.84%51.81K

47.16%46.24K

↑66.68%

↑15.34%

Direct

flightradar24.com

96.43K

87.4%84.28K

12.6%12.15K

↓11.07%

↑3.06%

Direct

luxexpress.eu

95.1K

72.15%68.61K

27.85%26.49K

↑31.08%

↓13.76%

Direct

wizzair.com

76.56K

90.1%68.98K

9.9%7.58K

↑2.94%

↑166.39%

Direct

momondo.ee

74.66K

97.27%72.61K

2.73%2.04K

↑18.18%

↑4.18%

Direct

tripadvisor.com

71.7K

83.24%59.68K

16.76%12.02K

↑16.37%

↓20.26%

Search

ryanair.com

65.59K

86.45%56.7K

13.55%8.89K

↑29.84%

↓30.93%

Direct

balticlivecam.com

53.62K

71.44%38.31K

28.56%15.31K

↓31.81%

↓11.85%

Direct

vikingline.ee

48.75K

54.62%26.63K

45.38%22.12K

↑16.57%

↓18.79%

Direct

getyourguide.com

47.16K

82.33%38.83K

17.67%8.33K

↑49.91%

↑42.78%

Direct

kiwi.com

46.49K

79.62%37.02K

20.38%9.48K

↓26.19%

↑29.43%

Direct

trip.com

44.87K

87.26%39.16K

12.74%5.72K

↑37.63%

↑133.94%

Direct

airbnb.com.ee

38.07K

92.12%35.07K

7.88%3K

↑6.16%

↓20.34%

Direct

finnair.com

35.96K

94.07%33.83K

5.93%2.13K

↓13.25%

↓0.92%

Direct

reisidiilid.ee

31.65K

92.82%29.37K

7.18%2.27K

↑36.41%

↓2.48%

Direct

tripadvisor.ru

31.25K

72.55%22.67K

27.45%8.58K

↑10.03%

↓8.1%

Search

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Travel & Tourism Websites in Estonia on July 2026

As of July 2026, booking.com leads Travel & Tourism in Estonia with 621.39K monthly visits. Its audience skews desktop-first (89.57% desktop / 89.57% mobile), and traffic is up month over month 21.43% and up year over year 11.48%. airbnb.com holds second with 110.73K visits and a desktop-leaning mix (97.66% desktop / 2.34% mobile), while skyscanner.net ranks third with 105.12K visits.

Across the leaders, ouigo.com is the most mobile-first (96.94% of visits), whereas marriott.com is the most desktop-reliant (100%). Momentum favors letour.fr in the latest month (3,462.45%), while sutochno.ru shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 70 of the top 100 sites are direct-led, 26 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Estonia