Top Beauty & Cosmetics Websites in Nigeria

Name: Top websites in Nigeria (Beauty & Cosmetics)
Creator: Semrush
License: https://sem.toolssandesh.store/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Nigeria, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrances.com.ng

218.99K

4.08%8.95K

95.92%210.04K

↑571.21%

↑4.78%

Direct

fragrantica.com

62.9K

20.79%13.08K

79.21%49.83K

↓7.41%

↑47.52%

Search

nivea.com.ng

61.38K

2.21%1.36K

97.79%60.02K

↓14.4%

↓36.18%

Direct

essenza.ng

26.36K

24.34%6.41K

75.66%19.94K

↑31.43%

↓22.7%

Direct

yesstyle.com

18.25K

26.38%4.82K

73.62%13.44K

↑57.52%

↑172.35%

Search

perfume-parlour.co.uk

15.67K

-

100%15.67K

0%

↑632.4%

Direct

oriflame.com

12.42K

30.65%3.81K

69.35%8.61K

↓51.18%

↓73.68%

Direct

munacosmetics.com

11.42K

5.32%608

94.68%10.81K

↓57.6%

↓26.28%

Direct

lookfantastic.com

11.38K

8.14%926

91.86%10.45K

↑85.17%

↑50.64%

Direct

ulta.com

11.34K

24.62%2.79K

75.38%8.55K

↑212.48%

↑76.04%

Direct

24eleven.ng

11.02K

9.63%1.06K

90.37%9.96K

↑168.61%

↓1.95%

Direct

allbeauty.com

10.85K

2.66%289

97.34%10.56K

↑73.93%

↑1,321.52%

Direct

curology.com

8.92K

0.47%42

99.53%8.88K

↑12.96%

↑7,753.44%

Direct

laroche-posay.us

8.63K

3.35%289

96.65%8.34K

↑19.01%

↑160%

Direct

naijanaturals.com

8.18K

2.27%186

97.73%8K

↑3,742.25%

↑30.55%

Direct

sephora.com

8.06K

46.2%3.72K

53.8%4.33K

↑7.07%

↑40.4%

Search

superdrug.com

7.87K

27.74%2.18K

72.26%5.69K

↓25.83%

↓21.85%

Search

boots.com

7.79K

78.23%6.09K

21.77%1.7K

↑24.06%

↑7.46%

Direct

spacenk.com

7.41K

6.96%516

93.04%6.89K

↑2.48%

↑22.59%

Direct

q-depot.com

7.28K

100%7.28K

-

↑363,900%

↑1,063.04%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Nigeria on July 2026

As of July 2026, fragrances.com.ng leads Beauty & Cosmetics in Nigeria with 218.99K monthly visits. Its audience skews mobile-first (4.08% desktop / 4.08% mobile), and traffic is up month over month 571.21% and up year over year 4.78%. fragrantica.com holds second with 62.9K visits and a mobile-leaning mix (20.79% desktop / 79.21% mobile), while nivea.com.ng ranks third with 61.38K visits.

Across the leaders, perfume-parlour.co.uk is the most mobile-first (100% of visits), whereas q-depot.com is the most desktop-reliant (100%). Momentum favors q-depot.com in the latest month (363,900%), while lamifragrance.com shows the steepest pullback.

Acquisition patterns also differ: fragrances.com.ng is driven primarily by search, fragrances.com.ng by direct, and fragrances.com.ng by referral; overall, 62 of the top 100 sites are direct-led, 37 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Nigeria