Top Beauty & Cosmetics Websites in the Netherlands

Key Insights on Top Beauty & Cosmetics Websites in the Netherlands on August 2026

As of August 2026, douglas.nl leads Beauty & Cosmetics in the Netherlands with 2.13M monthly visits. Its audience skews mobile-first (20.84% desktop / 20.84% mobile), and traffic is up month over month 51.27% and up year over year 10.14%. notino.nl holds second with 830.9K visits and a mobile-leaning mix (29.29% desktop / 70.71% mobile), while iciparisxl.nl ranks third with 723.16K visits.

Across the leaders, chalkineurope.com is the most mobile-first (100% of visits), whereas goldapple.ru is the most desktop-reliant (75.83%). Momentum favors hnbcosmetics.co.uk in the latest month (12,531,800%), while laroche-posay.nl shows the steepest pullback.

Acquisition patterns also differ: douglas.nl is driven primarily by search, douglas.nl by direct, and douglas.nl by referral; overall, 82 of the top 100 sites are direct-led, 13 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.