Top Beauty & Cosmetics Websites in the Philippines

Key Insights on Top Beauty & Cosmetics Websites in the Philippines on October 2026

As of October 2026, fragrantica.com leads Beauty & Cosmetics in the Philippines with 917.92K monthly visits. Its audience skews mobile-first (22.39% desktop / 22.39% mobile), and traffic is down month over month -7.99% and up year over year 26.8%. fragrancex.com holds second with 124.37K visits and a mobile-leaning mix (14% desktop / 86% mobile), while tryandreview.com ranks third with 114.86K visits.

Across the leaders, beauty-istanbul.com is the most mobile-first (98.43% of visits), whereas notino.co.uk is the most desktop-reliant (100%). Momentum favors makeupalley.com in the latest month (2,736.84%), while lorealparisusa.com shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 44 of the top 100 sites are direct-led, 53 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.