Top Beauty & Cosmetics Websites in Singapore

Name: Top websites in Singapore (Beauty & Cosmetics)
Creator: Semrush
License: https://sem.toolssandesh.store/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Singapore, Updated October 2026

October 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

watsons.com.sg

2.03M

59.6%1.21M

40.4%819.43K

↓7.87%

↑120.36%

Search

fragrantica.com

1M

74.91%750.71K

25.09%251.43K

↓22.99%

↑148.4%

Search

sephora.sg

740K

91.69%678.54K

8.31%61.46K

↓9.54%

↑172.08%

Direct

oliveyoung.com

341.75K

70.95%242.47K

29.05%99.29K

↓7.41%

↑132.73%

Direct

orangex.com

259.77K

100%259.77K

-

↓7.8%

↑2,040.49%

Direct

tangs.com

218.13K

64.12%139.86K

35.88%78.27K

↓27.1%

↑62.77%

Direct

yesstyle.com

179.12K

55.55%99.5K

44.45%79.63K

↓18.85%

↑147.22%

Direct

sephora.com

159.98K

100%159.98K

-

↑28.23%

↑109.45%

Direct

venusbeauty.com.sg

134.9K

55.21%74.48K

44.79%60.42K

↓20.09%

↑59.86%

Search

vogue.sg

134.47K

87.44%117.57K

12.56%16.9K

↑4.81%

↑99.32%

Direct

nuskin.com

117.64K

68.82%80.96K

31.18%36.67K

↓9.97%

↑81.9%

Direct

loccitane.com

113.53K

72.2%81.97K

27.8%31.56K

↓3.7%

↑127.37%

Direct

bestperfume.store

104.48K

46.36%48.44K

53.64%56.04K

↓51.39%

↑65.64%

Search

hysses.com

104.41K

100%104.41K

-

↑50.47%

↑229.59%

Direct

yslbeauty.com.sg

95.96K

49.49%47.49K

50.51%48.47K

↓20.47%

↑138.7%

Search

clarins.com.sg

89.91K

46.48%41.79K

53.52%48.12K

↓36.54%

↑84.68%

Direct

innisfree.com

83.65K

76.69%64.15K

23.31%19.5K

↓41.25%

↑55.21%

Search

laneige.com

76.96K

54.75%42.14K

45.25%34.82K

↑52.88%

↑76.35%

Search

paulaschoice.sg

73.66K

73%53.77K

27%19.89K

↓38.91%

↑45.87%

Direct

lancome.com.sg

73.53K

86.03%63.26K

13.97%10.27K

↑47.4%

↑281.71%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Singapore on October 2026

As of October 2026, watsons.com.sg leads Beauty & Cosmetics in Singapore with 2.03M monthly visits. Its audience skews desktop-first (59.6% desktop / 59.6% mobile), and traffic is down month over month -7.87% and up year over year 120.36%. fragrantica.com holds second with 1M visits and a desktop-leaning mix (74.91% desktop / 25.09% mobile), while sephora.sg ranks third with 740K visits.

Across the leaders, bestperfume.store is the most mobile-first (53.64% of visits), whereas orangex.com is the most desktop-reliant (100%). Momentum favors beminimalist.co in the latest month (171.24%), while laroche-posay.sg shows the steepest pullback.

Acquisition patterns also differ: watsons.com.sg is driven primarily by search, watsons.com.sg by direct, and watsons.com.sg by referral; overall, 80 of the top 100 sites are direct-led, 20 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Singapore