Top Apparel & Fashion Websites in Austria

Name: Top websites in Austria (Apparel & Fashion)
Creator: Semrush
License: https://sem.toolssandesh.store/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Austria, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.at

2.97M

21.63%642.31K

78.37%2.33M

↑17.14%

↑0.83%

Direct

vinted.at

1.17M

40%466.75K

60%700.01K

↑38.51%

↑31.25%

Direct

hm.com

791.47K

25.95%205.42K

74.05%586.04K

↓20.1%

↑11.91%

Direct

shein.com

652.37K

16.02%104.5K

83.98%547.88K

↑65.42%

↓10.09%

Direct

zara.com

638.38K

17.79%113.55K

82.21%524.83K

↑45.25%

↑10.95%

Direct

asos.com

474.87K

34.26%162.67K

65.74%312.2K

↑69.19%

↓18.74%

Direct

aboutyou.at

437.11K

25.13%109.85K

74.87%327.26K

↓0.66%

↓1.16%

Direct

peek-cloppenburg.at

431.7K

24.89%107.45K

75.11%324.25K

↑14.95%

↓27.63%

Direct

bonprix.at

404.59K

13.14%53.17K

86.86%351.42K

↓27.24%

↑11.63%

Direct

breuninger.com

346.77K

29.24%101.39K

70.76%245.38K

↓6.5%

↑27.86%

Direct

deichmann.com

343.15K

12.27%42.09K

87.73%301.06K

↑5.26%

↓12.16%

Direct

threads.com

326.4K

50.45%164.67K

49.55%161.73K

↓15.75%

↑282.44%

Direct

c-and-a.com

288.45K

20.02%57.76K

79.98%230.7K

↓12.08%

↓21.18%

Direct

tkmaxx.com

278.29K

18.11%50.39K

81.89%227.9K

↓27.28%

↓15.21%

Direct

ernstings-family.at

271.19K

6.13%16.64K

93.87%254.56K

↓1.12%

↓28.25%

Direct

zalando-lounge.at

232.14K

57.88%134.37K

42.12%97.77K

↓24.78%

↓16.78%

Direct

blue-tomato.com

218.72K

18.36%40.17K

81.64%178.55K

↑126.74%

↓0.54%

Direct

zalando.de

201.31K

24.44%49.2K

75.56%152.1K

↑38.85%

↓11.58%

Direct

limango.de

198.68K

16.33%32.44K

83.67%166.25K

↓10.52%

↓54.27%

Direct

wutscher.com

190.68K

22.57%43.05K

77.43%147.64K

↑467.46%

↑19.09%

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Key Insights on Top Apparel & Fashion Websites in Austria on August 2026

As of August 2026, zalando.at leads Apparel & Fashion in Austria with 2.97M monthly visits. Its audience skews mobile-first (21.63% desktop / 21.63% mobile), and traffic is up month over month 17.14% and up year over year 0.83%. vinted.at holds second with 1.17M visits and a mobile-leaning mix (40% desktop / 60% mobile), while hm.com ranks third with 791.47K visits.

Across the leaders, ghigocalzature.com is the most mobile-first (100% of visits), whereas vinted.de is the most desktop-reliant (62.36%). Momentum favors tamaris.com in the latest month (586.89%), while birkenstock.com shows the steepest pullback.

Acquisition patterns also differ: zalando.at is driven primarily by search, zalando.at by direct, and zalando.at by referral; overall, 93 of the top 100 sites are direct-led, 6 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Austria