Top Apparel & Fashion Websites in Kazakhstan

Name: Top websites in Kazakhstan (Apparel & Fashion)
Creator: Semrush
License: https://sem.toolssandesh.store/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Kazakhstan, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

threads.com

596.13K

88.3%526.38K

11.7%69.76K

↑17.63%

↑433.42%

Direct

lamoda.kz

57.58K

93.47%53.82K

6.53%3.76K

↓4.48%

↓38.48%

Direct

zara.com

34.66K

86.03%29.82K

13.97%4.84K

↓13.66%

↓46.93%

Direct

nextdirect.com

19.32K

84.12%16.26K

15.88%3.07K

↑80.99%

↓24.88%

Direct

uniqlo.com

17.02K

70.52%12K

29.48%5.02K

↓13.07%

↑1.91%

Direct

tradeinn.com

15.12K

98.58%14.91K

1.42%214

↓10.41%

↓25.74%

Direct

hm.com

11.17K

98.2%10.96K

1.8%201

↑117.56%

↓39.72%

Referral

massimodutti.com

10.56K

93.45%9.87K

6.55%692

↑1.3%

↓48.7%

Direct

asos.com

10.38K

93.12%9.66K

6.88%714

↑201.34%

↓56.52%

Referral

lamoda.ru

10.03K

93.85%9.41K

6.15%617

↑7.16%

↓42.35%

Direct

shein.com

7.07K

74.01%5.23K

25.99%1.84K

↑70%

↓48.56%

Direct

tommy.com

6.79K

89.8%6.1K

10.2%693

↓12.54%

↓68.45%

Direct

grailed.com

6.67K

91.66%6.11K

8.34%556

↓2.14%

↓32.8%

Direct

flo.com.tr

6.25K

96.47%6.03K

3.53%221

↑29.03%

↓0.77%

Direct

mercari.com

6.01K

96.7%5.81K

3.3%198

↑9.98%

↑40.25%

Direct

shopfans.com

5.96K

100%5.96K

-

↑1,257.63%

↑424.97%

Referral

bellazon.com

5.5K

91.27%5.02K

8.73%480

↑627.51%

↓54.05%

Search

defacto.com

4.91K

83.19%4.08K

16.81%825

↑109.61%

↓40.68%

Direct

macys.com

4.89K

100%4.89K

-

↓36.52%

↓36.89%

Direct

calvinklein.us

4.75K

85.41%4.06K

14.59%693

↓16.11%

↓54.55%

Direct

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Key Insights on Top Apparel & Fashion Websites in Kazakhstan on July 2026

As of July 2026, threads.com leads Apparel & Fashion in Kazakhstan with 596.13K monthly visits. Its audience skews desktop-first (88.3% desktop / 88.3% mobile), and traffic is up month over month 17.63% and up year over year 433.42%. lamoda.kz holds second with 57.58K visits and a desktop-leaning mix (93.47% desktop / 6.53% mobile), while zara.com ranks third with 34.66K visits.

Across the leaders, profashion.ru is the most mobile-first (79.69% of visits), whereas shopfans.com is the most desktop-reliant (100%). Momentum favors newrock.com in the latest month (2,953.49%), while crocs.com shows the steepest pullback.

Acquisition patterns also differ: threads.com is driven primarily by search, threads.com by direct, and threads.com by referral; overall, 72 of the top 100 sites are direct-led, 17 are search-led, and 9 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Kazakhstan