Top Apparel & Fashion Websites in Vietnam

Name: Top websites in Vietnam (Apparel & Fashion)
Creator: Semrush
License: https://sem.toolssandesh.store/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Vietnam, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

threads.com

7.63M

75.68%5.77M

24.32%1.86M

↑20.24%

↑311.45%

Direct

mercari.com

621.46K

34.2%212.53K

65.8%408.93K

↓5.1%

↓12.87%

Direct

shein.com

506.71K

9.82%49.76K

90.18%456.96K

↑5.67%

↑56.73%

Direct

adidas.com.vn

462.43K

32.67%151.07K

67.33%311.36K

↑5.18%

↓6.2%

Direct

uniqlo.com

441.24K

45.42%200.43K

54.58%240.81K

↑10.36%

↓0.62%

Direct

baotinmanhhai.vn

390.42K

48.75%190.33K

51.25%200.09K

↓37.17%

↑119.12%

Direct

zara.com

367.5K

22.72%83.49K

77.28%284.02K

↑75.57%

↓0.41%

Direct

phuquygroup.vn

283.29K

23.15%65.57K

76.85%217.72K

↓50.1%

↑310.04%

Direct

glammie.vn

174.17K

2.06%3.59K

97.94%170.58K

↑33.12%

↑859.32%

Direct

baotinkk.com

162.38K

1.79%2.9K

98.21%159.48K

↓19.46%

↑4,327.49%

Search

merchize.com

140.2K

100%140.2K

-

↑41.99%

↑124.41%

Direct

fameandpartners.com

132.96K

23.52%31.28K

76.48%101.68K

0%

↑402,875.75%

Direct

authentic-shoes.com

126.16K

30.29%38.22K

69.71%87.95K

↑119.7%

↓42.19%

Direct

hm.com

117.15K

43.42%50.86K

56.58%66.28K

↑4.3%

↓11.62%

Direct

acfc.com.vn

116.08K

60.58%70.32K

39.42%45.75K

↓5.29%

↓43.59%

Direct

yody.vn

113.37K

28.24%32.01K

71.76%81.36K

↓8.58%

↓46.66%

Direct

maisononline.vn

110.81K

51.13%56.66K

48.87%54.15K

↑15.46%

↓44.39%

Search

printify.com

93.55K

90.33%84.5K

9.67%9.05K

↑5.01%

↑41.55%

Direct

sinhdiengold.com.vn

92.13K

3.12%2.88K

96.88%89.25K

↑767.81%

↑10,250.14%

Search

icondenim.com

79.59K

30.36%24.17K

69.64%55.43K

↑168.28%

↓27.9%

Search

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Key Insights on Top Apparel & Fashion Websites in Vietnam on July 2026

As of July 2026, threads.com leads Apparel & Fashion in Vietnam with 7.63M monthly visits. Its audience skews desktop-first (75.68% desktop / 75.68% mobile), and traffic is up month over month 20.24% and up year over year 311.45%. mercari.com holds second with 621.46K visits and a mobile-leaning mix (34.2% desktop / 65.8% mobile), while shein.com ranks third with 506.71K visits.

Across the leaders, jessicacoutures.com is the most mobile-first (100% of visits), whereas merchize.com is the most desktop-reliant (100%). Momentum favors carlfriedrik.com in the latest month (66,124%), while davidjones.com shows the steepest pullback.

Acquisition patterns also differ: threads.com is driven primarily by search, threads.com by direct, and threads.com by referral; overall, 81 of the top 100 sites are direct-led, 17 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Vietnam