Top Apparel & Fashion Websites in Bulgaria

Name: Top websites in Bulgaria (Apparel & Fashion)
Creator: Semrush
License: https://sem.toolssandesh.store/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Bulgaria, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

aboutyou.bg

596.58K

38.52%229.79K

61.48%366.79K

↓10.74%

↓10.14%

Direct

obuvki.bg

485.7K

26.18%127.18K

73.82%358.52K

↓26.83%

↓33.69%

Direct

answear.bg

443.72K

28.57%126.77K

71.43%316.95K

↓16.79%

↓18.94%

Direct

fashiondays.bg

396.09K

30.04%119.01K

69.96%277.09K

↑3.94%

↓16.21%

Direct

shopsector.com

360.28K

18.33%66.04K

81.67%294.24K

↓29.39%

↓12.16%

Direct

shein.com

318.25K

28.07%89.33K

71.93%228.93K

↓52.3%

↑45%

Direct

zara.com

315.89K

40.03%126.45K

59.97%189.45K

↑65.4%

↓19.93%

Direct

reserved.com

292.2K

28.83%84.25K

71.17%207.96K

↓1.74%

↓18.53%

Direct

threads.com

261.23K

48.45%126.56K

51.55%134.67K

↑12.84%

↑354.61%

Direct

remixshop.com

255.73K

46.35%118.54K

53.65%137.2K

↓11.12%

↓23.52%

Direct

glami.bg

253.44K

20.16%51.1K

79.84%202.34K

↑18.79%

↓40.89%

Direct

sinsay.com

250.47K

41.21%103.21K

58.79%147.26K

↓11.9%

↓46.76%

Direct

hm.com

243.49K

48.01%116.9K

51.99%126.58K

↓1.26%

↓47.88%

Direct

modivo.bg

243.48K

23.49%57.2K

76.51%186.28K

↓2.3%

↓24.75%

Direct

mohito.com

179.89K

15.58%28.04K

84.42%151.86K

↑35.89%

↓23.59%

Direct

badu.bg

149.99K

29.38%44.08K

70.62%105.92K

↑4.71%

↓16.78%

Search

mangooutlet.com

142.41K

12.54%17.86K

87.46%124.54K

↓7.07%

↑17.5%

Direct

nicksboots.com

135.67K

-

100%135.67K

↓3.15%

↑67,490.95%

Direct

gate.shop

125.39K

6.86%8.6K

93.14%116.79K

↑100.02%

↓32.71%

Direct

ccc.eu

119.64K

30.38%36.35K

69.62%83.29K

↑25%

↓29.31%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Apparel & Fashion Websites in Bulgaria on July 2026

As of July 2026, aboutyou.bg leads Apparel & Fashion in Bulgaria with 596.58K monthly visits. Its audience skews mobile-first (38.52% desktop / 38.52% mobile), and traffic is down month over month -10.74% and down year over year -10.14%. obuvki.bg holds second with 485.7K visits and a mobile-leaning mix (26.18% desktop / 73.82% mobile), while answear.bg ranks third with 443.72K visits.

Across the leaders, nicksboots.com is the most mobile-first (100% of visits), whereas demandware.net is the most desktop-reliant (100%). Momentum favors caramella-online.com in the latest month (8,951.18%), while pausejeans-online.com shows the steepest pullback.

Acquisition patterns also differ: aboutyou.bg is driven primarily by search, aboutyou.bg by direct, and aboutyou.bg by referral; overall, 93 of the top 100 sites are direct-led, 7 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Bulgaria