Top Apparel & Fashion Websites in Germany

Name: Top websites in Germany (Apparel & Fashion)
Creator: Semrush
License: https://sem.toolssandesh.store/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Germany, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.de

24.1M

33.57%8.09M

66.43%16.01M

↓1.58%

↑11.6%

Direct

hm.com

8.79M

26.63%2.34M

73.37%6.45M

↓5.57%

↑20.2%

Direct

vinted.de

8.6M

56.92%4.89M

43.08%3.7M

↓3.18%

↑32.73%

Direct

bonprix.de

6.36M

13.41%852.39K

86.59%5.51M

↓30.83%

↓0.62%

Direct

asos.com

6.32M

23.04%1.46M

76.96%4.86M

↑24.15%

↑28.36%

Direct

aboutyou.de

5.63M

24.24%1.37M

75.76%4.27M

↓4.52%

↑25.09%

Direct

shein.com

5.15M

23.72%1.22M

76.28%3.93M

↑10.54%

↑66.2%

Direct

zara.com

4.89M

38.9%1.9M

61.1%2.99M

↑10.4%

↑21%

Direct

deichmann.com

4.54M

11.18%508.32K

88.82%4.04M

↑7.46%

↑13.12%

Direct

threads.com

4.43M

49%2.17M

51%2.26M

↑10.21%

↑400.24%

Direct

breuninger.com

4.2M

24.68%1.04M

75.32%3.16M

↑23.09%

↑7.02%

Direct

peek-cloppenburg.de

2.9M

21.32%617.86K

78.68%2.28M

↓13.74%

↓11.96%

Direct

limango.de

2.89M

20.59%595.28K

79.41%2.3M

↓14.42%

↓2.88%

Direct

baur.de

2.64M

23.65%623.24K

76.35%2.01M

↓10.1%

↓13.38%

Direct

uniqlo.com

2.54M

30.21%768.75K

69.79%1.78M

↑21.44%

↑40.51%

Direct

c-and-a.com

2.41M

21.19%510.55K

78.81%1.9M

↑30.43%

↓9.66%

Direct

zalando-lounge.de

2.11M

54.69%1.15M

45.31%956.91K

↑3.33%

↓2.62%

Direct

ernstings-family.de

2.08M

12.03%250.83K

87.97%1.83M

↑1.87%

↑11.63%

Direct

sellpy.de

1.98M

22.37%442.93K

77.63%1.54M

↑12.07%

↑32.18%

Direct

kik.de

1.96M

8.21%160.66K

91.79%1.8M

↓19.03%

↑1.62%

Direct

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Key Insights on Top Apparel & Fashion Websites in Germany on July 2026

As of July 2026, zalando.de leads Apparel & Fashion in Germany with 24.1M monthly visits. Its audience skews mobile-first (33.57% desktop / 33.57% mobile), and traffic is down month over month -1.58% and up year over year 11.6%. hm.com holds second with 8.79M visits and a mobile-leaning mix (26.63% desktop / 73.37% mobile), while vinted.de ranks third with 8.6M visits.

Across the leaders, wellensteyn.com is the most mobile-first (98.24% of visits), whereas stockx.com is the most desktop-reliant (64.59%). Momentum favors mangooutlet.com in the latest month (161.01%), while weekday.com shows the steepest pullback.

Acquisition patterns also differ: zalando.de is driven primarily by search, zalando.de by direct, and zalando.de by referral; overall, 99 of the top 100 sites are direct-led, 1 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Germany